That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. Your bio is an important first impression while clarifying why they should follow you. In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. You can also use the same space to tell them why they should care about your business and its offering. It shows people who you are and what you sell. Why an Instagram business bio mattersįirst of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. There are a few more things you can consider including within your own bio to further share what your business does. We’ll get into each of these more thoroughly later, but our full bio includes: ![]() Take a look at our own Instagram bio to get an idea of what this might look like: It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible. Create a compelling Instagram bio for your businessĪn Instagram bio is a description of your business that sits at the top of your Instagram profile.Tips for writing the best Instagram bios for business (+ examples).Others do the same, so it’s important to fully optimize your Instagram strategy-bio and all. Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there-and maybe even earn your brand a follow.
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